Case study
Trivani Fabric — SEO & Performance Media
E-commerce · India
Stacked SEO sprints with a lean Google Ads structure. Clear tracking and weekly optimization cadence.
-28%
CPA
+64%
Impressions
Stable
ROAS
+41%
Top keywords
Goals
- Lower CPA
- Increase non-brand search
- Improve product page speed
What we did
- Technical & on-page fixes; content velocity
- Exact/Phrase match structure with neg lists
- Creative testing for top SKUs
- CWV tuning on image-heavy pages
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